examples

this is an example of a music video that uses similar techniques to the ones we are planning to use in our piece. an example is the dancers behind the main artist. this is the effect that we are planning to create.also we can see some of the lighting effects used in this piece which we will consider when filming our piece.

planning equipment

we will need some special equipment for our video so that it gives off the right effect. we will use green screening so that we can layer some of our shots together so that we get the DJ in the background of the shot. also the standerd equipment such as cameras and editing software will be needed to create the video. we have used the editing software and cameras before so we know that it will be ok for our task.

ideas

after listening to the trak a few times we can see that the song is a club song that would fit nicely in that type of atmosphere. therefore we can picture the video being of people dancing in the club. this idea is something that we will have to think about in later production.

ofcom

Ofcom is a usefull website that tells people the terms and conditions needed to be able to air videos or tv shows and what content is and is not allowed to be showed at different times of the day. for example the comsumption of alcohol is not allowed to be shown untill a certain time of the day.

party sequence

after looking at the footage of the party scene we took we found that some of it displayed features that wouldnt be apropriate to air on tv. because of this we decided to find a different style of video. feedback from classmates told us to get some dancers and film a dance routine to play in the background with dj ransome in the foreground. we decided to use this idea in our video.

Initial Ideas

Our first idea was to make our own song. The genre we chose to do was rock because this is a good style to achieve with the skills we had as i can play drums and andrew can play guitar. After we had a few meetings and did some practice tunes we found that neither of us were good enough to play to the standerd needed for rock songs. Our next idea was to play a slower guitar and vocal piece. This was also a bit ambicious as we realised that it would take to long to write and record a whole song. After these attempts we decided to get an existing song rather than create our own. We also chose to change the genre of song now that we had more options to. in the end we chose to do a dance tune that was written for us by an old school friend. In the video we had two ideas that we could do. the first idea was a traditional party sequance. our other idea was some different shots of interesting objects to create good effects. when we pitched our ideas to the group we were told that the party sequance was to difficult as there will be many legal issues involved. After recieving this feedback we have decided to do a dace tune with a group of dancers dancing with dj ransome in the foreground.

Song ideas

After we found some of our other ideas quite hard to do we went for the dance style of music. the song we chose to do is a dance tune. when we first tried to find dance music it was quite hard because of copyright issues. After some research we approched a previous student from school who makes his own music tracks. We asked him to make us a music track so we could use it in our project. This is an image of the email that we recieved givin us exclusive rights to use the track.

the reason that we chose to do a dance tune is because dance is a popular style of music and would be a great style to work with.

Introducion

In this project we have decided to create a music video of some kind. We have also decided to use the cd cover and website to promote our video. In my group we have andrew and myself. i have posted the breif on this blog to show exactly what we have to do.

dance vidoes have many conventions such as....
voyurism which is used so that people will not be able to look away from the screen because the ladies attract peoples attention. some music videos that are aimed at the female audience feature men that are usually muscular.
another main convention that music video

Definition of a promo music video

A music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a [marketing] device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1. The term "music video" first came into popular usage in the early 1980s. Prior to that time, these works were described by various terms including "filmed insert", "promotional (promo) film", "promotional (promo) clip" or "film clip".

Source wikipedia