Evaluation question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

In our project we have used conventions from other music videos from the same music genre as our own song. This therefore enabled us to get a clearer picture as to what it is that is required from this particular type of video. First we noticed the use of female dancers which is also linked with voyeurism in most other club anthem videos (these videos can be found on earlier posts from this blog). From this we decided that it would be beneficial to follow this convention and use it in our project. To do this we asked a small group of dancers to choreograph a dance which we filmed and used in our final project. Another convention that we followed was the rating that appears at the start and end of the video. From watching the music channel we noticed that the position the song is in the charts and the name and artist were listed in an added bar at the bottom of the screen. We made sure that all of these features were included in our video so that it felt more like a music video than just a scene from a film. The next convention that we followed is a more common one and is the based on the flashbacks that the character has in the video. In most flashback scenes it is done in black and white so that the audience can tell that it is a flashback and not part of the story. We followed this by making sure that all of our flashback scenes were done in black and white to gain maximum effect from them. For the ancillary tasks we decided that using a similar pattern to the video was most appropriate as found on other songs. To do this we looked on other artist’s websites and looked to see what type of styles they used. From this we decided to have columns on the website and lots of images of the artist. We followed this trend by using lots of pictures of the artist on the digipack as well as following other standard conventions such as the barcode and cd holders.