Evaluation question 2: How effective is the combination of your main product and ancillary texts?

During this project we have tried to make connections between the ancillary tasks and the main project. The first thing that we did was to come up with a common theme that follows the style of our music. What we came up with was a sound wave which we used on the website and on digipack. The next thing that we did is to use the artist in the video as we have seen done on many other examples of music videos. To keep the theme across the ancillary tasks we decided to use images of the artist on the website and the digipack. The main reason for this is because when we looked at other artist’s websites we noticed that they too had used images of themselves to allow viewers to know what the website is about. Next up is the costume. We watched other music videos and took note of the sorts of clothing that the artists were wearing. From this we decided to use stereotypical teenage clothing such as the hoodie and jeans. This therefore follows the trends seen in other music videos. The target audience for this piece is young teenagers so we needed to make sure that out ancillary tasks would appeal to the nature of the audience. To do this we decided to use graffiti art on the digipack to grab the attention of youths if seen on a shelf in the shops.